Cogitate Software - June 2020 to Present
In the midst of the 2020 COVID-19 pandemic, I became the Chief Marketing Guru of Cogitate Inc., taking over Business Development responsibilities for the 54-year old Ann Arbor, MI-based software company.
My chief responsibilities began with a full creative overhaul of the company, including updated logos, websites, program windows, marketing materials and sales strategies. The before/after photos are below.
I also lead an overhaul of our pricing strategy, giving Cogitate the ability to shape its offerings to fit the wide-ranging budget needs of its customers while maintaining profitability.
Finally, I engaged our current customers, identifying core issues with the program and tracking their completion. I implemented a bi-weekly webinar series where we speak directly with our customers - recording these webinars, editing them, and publishing them to the company's YouTube channel.
SKILLS ACQUIRED
- Video production- Mail advertising
- 3rd-party Lead Generation
- Search Engine Optimization
- Content Management System Admin (DotNetNuke)
- Direct Sales
- Pricing Analysis
- Sales Process Scripting
- Budget Management
- Webinar Organization/Administration
- Brand Development
- Direct Sales
- Pricing Analysis
- Sales Process Scripting
- Budget Management
- Webinar Organization/Administration
- Brand Development
Before
After
Videos and Webinars
One of our many how-to videos - all production (script writing, screen capture, voiceovers) done by me.
The "World Jolliest Webinar" - a Christmas-themed December edition of our monthly instructional webinars.
A video made for the Michigan Township Association's Winter Meetings. This was recorded via webcam.
Geoffrey Geist
