Franco PR - June 2016 to March 2020
I left General Motors in 2016 to pursue further career development at this Detroit-based PR and Marketing firm. It was an easy move - I stayed in the same building!
I began as a Digital Marketing Specialist, earning a promotion to Digital Account Executive in 2018. My responsibilities were primarily in the social media and digital marketing space.
Throughout my career at Franco, I was able to work with a wide variety of clients. Brands ranged from local cultural icons like Buddy's Pizza, local chapters of national organizations like The Salvation Army's Eastern Michigan Division, and national industry advocates like the Steel Market Development Institute. In total, I worked on over a dozen accounts - including automotive, healthcare and even crisis situations.
Early on, I became known primarily for my creativity, wordplay and brevity - or "spicy" content, as it came to be known. My skills would eventually expand toward developing content publishing structures, building upon the process-based methodology I developed at General Motors. I would frequently be brought onto accounts to stabilize messaging, identify new content areas and expand audiences.
The highlight of my career was getting #BedandBread trending nationally on Twitter during The Salvation Army Eastern Michigan Division's Radiothon fundraising event in 2019. Through partnerships and intentional outreach, our social media presence attracted the attention, and likely donations, of a nationwide audience.
Due to the COVID-19 pandemic, I was laid off in March 2020, and would later join the team at Cogitate Software.
SKILLS ACQUIRED
- Creativity, especially in short-form writing
- Team Psychology and team-building
- Event planning, marketing
- Content Creation, organization, publishing
- Marketing Campaign Management
- Client relationships and "soft skills"
- Social Media Management tools - HootSuite, Sprout Social, Tweetdeck, Facebook Business Manager
- Social Media Advertising (FB, TW, IG and LI)
- Partnership Management
- Graphic Design using Canva
- Community Management
- Client relationships and "soft skills"
- Social Media Management tools - HootSuite, Sprout Social, Tweetdeck, Facebook Business Manager
- Social Media Advertising (FB, TW, IG and LI)
- Partnership Management
- Graphic Design using Canva
- Community Management
Samples - Organic Content
Samples - Paid Content
Geoffrey Geist
